At our core, we believe that technology should bridge gaps and build connections. When we partnered with The Diaspora Directory—a dynamic marketplace that brings Kenyan businesses and diaspora investors together—we focused on creating seamless experiences and enriching communication across continents.

The Challenge

The Diaspora Directory’s mission is simple but ambitious: help Kenyans abroad discover, evaluate, and invest in homeland ventures. Yet, they faced obstacles that threatened to slow momentum:

• Scaling for Growth: User registrations and investor interest were surging. Their platform needed the horsepower to welcome more companies and investors without sacrificing speed or reliability.
• Fragmented Conversations: Entrepreneurs and investors rely on quick, clear dialogue. Tracking emails, messages, and feedback across different channels made it hard to respond promptly and keep everyone on the same page.
• Pitch Clarity at Scale: To win investor trust, businesses must present polished, persuasive pitches. Reviewing and refining every submission by hand was simply unsustainable.
• Nurturing Leads to Deals: Initial connections were promising, but moving prospects through discovery, Q&A, and commitment required structured follow‑up and insights into engagement.

Our Approach

Throughout the project, our team worked hand‑in‑hand with The Diaspora Directory to build solutions that would grow with them.

1. Omnichannel Communication Hub

We designed a unified messaging center that brings together:

• Email Integration: All inquiries, pitch submissions, and investor updates flow into a single inbox—automatically tagged and routed for faster responses.
• WhatsApp Business API: By embedding WhatsApp directly into the dashboard, the team can send instant updates, reminders, and personalized check‑ins without toggling apps.
• CRM Linkage: Every interaction—whether email or chat—is logged against user profiles, giving real‑time visibility into conversation history and engagement patterns.

This hub reduced response time by nearly 40% and let the small admin team handle five times more daily messages without adding headcount.

2. Intelligent Engagement Workflows

To guide users from first contact to signed agreement, we built automated sequences that include:

• Segmented Alerts: Investors receive curated opportunities based on their interests, while entrepreneurs get timely reminders about pending investor questions or missing pitch details.
• Drip Campaigns: New registrants are onboarded via a series of welcome emails and WhatsApp nudges, introducing platform features and best practices for making connections.
• Feedback Loops: After each pitch, our system automatically prompts investors to rate clarity, completeness, and relevance—capturing data that entrepreneurs use to refine future submissions.

3. AI-Powered Pitch Optimization

Using natural language processing, we developed an AI assistant that:

• Reviews uploaded business plans and slide decks.
• Suggests clearer wording for market analysis and financial projections.
• Flags missing information (e.g., competitive landscape, revenue models).
• Ranks pitches by readiness, helping the admin team prioritize coaching and review.

More than 70% of users reported feeling more confident in their pitches, and The Diaspora Directory saw a marked uptick in high‑quality proposals.

Impact & Results

• Platform Reliability: Our cloud‑native architecture delivers 99.9% uptime and effortlessly handles traffic spikes, ensuring every user gets a smooth experience.
• Faster, Unified Conversations: Centralized email and WhatsApp reduced manual follow‑up and kept prospects engaged—response times dropped from hours to minutes.
• Higher Engagement: Segmented campaigns and automated workflows boosted interaction rates by 60%, moving more users through the funnel.
• Better Pitch Quality: AI guidance sharpened presentations, helping entrepreneurs showcase their ventures with clarity and professionalism.

“Our collaboration unlocked a new level of responsiveness and trust,” said The Diaspora Directory’s team lead. “We’re now equipped to connect diaspora investors with vetted opportunities faster than ever.”

Looking Ahead

We continue to evolve the platform, exploring deeper AI insights and richer communication features—such as in‑app video chat and multilingual support—to strengthen the bond between Kenya and its global community.

If you’re seeking a partner to enhance user engagement, streamline omnichannel communication, and harness AI for smarter connections, we’d love to talk.

Let’s turn ideas into impact—together.

The Diaspora Directory

Connecting Kenyans Abroad with Business Back home

The Diaspora Directory